10 Ways to Improve Your LinkedIn Company Page to Attract Employees

In the manufacturing and warehouse space, it can be difficult to find highly experienced employees who are motivated to excel in their roles. Whether you’re looking for part-time and temporary help or full-time and permanent employees, recruiting and hiring is a time-consuming job that takes energy away from your most pressing tasks.

Did you know that your company page on LinkedIn can actually help find and recruit top talent for your industry? It can get the attention of your target candidates – if you know how to use it correctly. In this article, we’ll let you in on 10 strategic tips you can implement in order to use LinkedIn as your recruiting sidekick.

1. Craft a compelling company description

The company description on your LinkedIn page is one of the first things visitors see when they check out your profile. It should succinctly convey your company's mission, values, and unique selling points. Use language that reflects your company culture and resonates with your target audience — whether it's emphasizing innovation, inclusivity, or efficiency. Paint a picture that encapsulates why potential candidates may want to work there.

2. Highlight employee success stories

Nothing speaks louder about your company culture than the experiences of your employees. On your LinkedIn company page, be sure to share success stories, testimonials, and employee spotlights to demonstrate career growth opportunities, employee recognition programs, and the impact your company has on its employees' lives. Potential employees want to see how you treat your team, and you can show them that through your LinkedIn page.

3. Encourage employee advocacy

Instead of just posting about your employees, you can take it one step further with employee advocacy. Why? Your employees are your best advocates. Encourage them to like, share, and comment on your company page updates to extend your reach and attract potential candidates. You can also ask your team to share your LinkedIn posts with specific people in their network who they think may be looking for work in the manufacturing and warehouse space.

4. Showcase your culture through visuals

Visual content is more engaging and memorable than text alone. After all, how often do you stop to read a text-only post compared to one with an eye-catching image? Use interesting images and videos to showcase your workplace, team events, and employee testimonials. Highlighting your company's culture and team dynamics humanizes your brand and helps potential candidates envision themselves as part of your warehouse or manufacturing company.

5. Try the Jobs tab

As part of your LinkedIn company page, you have the ability to post open positions under the Job’s tab. This is a great way to let your followers know that you’re hiring and share specific details about your open positions. Be sure to share those job postings via social posts as well to amplify your message and reach more people.

6. Use LinkedIn’s Career pages

In addition to your regular company page, LinkedIn also offers Career pages, which are a separate but related entity. You can post open job descriptions to share information on your hiring needs, and post about your company culture to give visitors a better idea of what it’s like to work for your manufacturing or warehouse company. Be sure to use the targeting features on the page to personalize the content on the page to the visitors’ demographics.

7. Optimize for keywords

Search engine optimization is an excellent way to land your company page in the top of your target candidate’s search results. Optimize your LinkedIn company page for relevant keywords related to your industry, location, and job opportunities. For example, make sure your company description, job postings, and updates include “manufacturing” or “warehouse”. This will improve your page's visibility in LinkedIn search results and attract candidates actively seeking employment in your field.

8. Offer career advice

Position your company as a leader in the manufacturing and warehouse space, and offer valuable career advice, professional development tips, and industry trends to demonstrate your commitment to supporting employees' growth and success. Create LinkedIn posts that address common challenges faced by full-time and part-time employees in your industry and provide actionable solutions. This way, you can position your company as a trusted resource for career advancement and skill development.

9. Share your employee benefits and perks

In addition to their salary, why would employees want to work at your factory or warehouse? Tell them about your company's employee benefits, perks, and unique selling points that differentiate you as an employer of choice. Highlight benefits such as professional development opportunities, employee recognition initiatives, and any other perks you offer. Use employee testimonials to convey the value of these benefits and their impact on employee satisfaction and retention.

10. Highlight your diversity and inclusion efforts

Mississauga, Brampton, Peel, and the GTA is a highly diverse region with people from all backgrounds and walks of life. You’re likely going to get a diverse range of applicants, so why not tell them about your company’s diversity and inclusion programs? Highlight diverse perspectives and success stories to attract candidates from underrepresented backgrounds and foster an inclusive workplace culture. Talk about whether you celebrate a range of diverse holidays, such as Eid and Diwali, so that candidates can get a feel for how welcome they will be while working at your manufacturing plant or warehouse.

Let Noble Human Resources Solutions do the recruiting for you

Feeling overwhelmed by the amount of work that goes into using LinkedIn as a recruiting tool? You’re not alone. Recruiting the best candidates to fill your open roles can be a full-time job, which is why many manufacturing companies and warehouses in the Mississauga, Brampton, Peel, and GTA regions turn to Noble Human Resources Solutions to help them.

We have a large candidate database with highly skilled individuals who are eager to succeed in a new role. Whether you’re looking for part-time or temporary workers – or want to add to your full-time and permanent staff – we can find you employees who will add value to your business and help you reach your targets.

Get in touch with us by filling out the Employer Contact Form and tell us about your employee requirements. Our human resources specialists will get in touch with you to discuss how we can help you find the employees you need.